Our Dealership

About Uptown Ford – Serving Wauwatosa, Milwaukee, S.E. Wisconsin and the Midwest for Over 80 Years!

Freshly back from serving overseas in World War II in 1946, Irv Pentler sold his personal Mercury convertible to purchase three used vehicles. That humble venture marked the beginning of Uptown Motors. From day one, Irv worked diligently to build a dealership where the customer always came first, offering quality new and pre-owned vehicles alongside automotive service he could proudly stand behind. Today, that winning philosophy remains the foundation of our third-generation family business.

Our Faith, Our Community, Our Legacy

At Uptown, our business is built on a foundation of faith, family, and community. As a Catholic-owned business serving our neighbors since 1946, we believe that success is measured by the good we do for others.

We are proud to partner with local schools, churches, first responders, and veterans' organizations to host fundraisers and family events. These initiatives allow us to celebrate our local heroes while providing vital support to area families in need.

Driven to Give Back

To honor our commitment to the community, Uptown maintains an ongoing charity promotion. When you purchase a new or pre-owned vehicle and mention this program, we will donate on your behalf:

• $200 to a local church or school of your choice (plus an additional $100 to their food pantry) OR
• $200 to any veterans' organization of your choice.

Thank you for helping us support the community we all call home.

Why People Choose Uptown Ford

We are proud to have one of the highest owner loyalty rates in the state. At Uptown, taking care of families for generations isn't just what we do—it's who we are. Customers across Wisconsin and the Midwest return to Uptown Ford because we combine modern dealership technology with old-school customer care. Whether you're buying your first Ford, trading in a family SUV, or managing fleet vehicles for your business, we make the process seamless. Our sales professionals take a low-pressure approach, helping you find the right vehicle for your needs - not just the next sale.

Your Ford Dealership in the Heart of Wauwatosa

When you visit Uptown Ford, you're working with a dealership that understands the needs of Wisconsin drivers and supports the local communities we call home. Our roots run deep in Milwaukee, and we're proud to serve neighbors from all over the region, including Wauwatosa, Elm Grove, West Allis, Brookfield, Menomonee Falls, Franklin, Waukesha, New Berlin, and Mequon.

Whether you're just getting started on your vehicle search or you're ready to schedule a test drive or service appointment, we invite you to experience the Uptown Difference for yourself.

Uptown Begins With "YOU"